Interest in issues of social justice and sustainability in the fashion industry has grown exponentially in recent years, given the concern for the global preservation of natural assets that remain on earth and the appreciation of professionals in the production chain. Slow fashion emerges as a relevant movement in this context, as it seeks to slow down massive industrial production in the fashion area. This article aims to outline consumption profiles of Slow fashion products. Therefore, we planned and applied a virtual questionnaire using the “Consumer Orientation to Slow fashion” scale, with 414 volunteers from Brazil. The collected data were treated by k-means and analysis of variance. As a result, we identified three orientation profiles for Slow fashion consumption in Brazil: averse to exclusivity, high and low orientation.